Quote of the Week: “Genius is one percent inspiration and ninety-nine percent perspiration.” - Thomas A. Edison
Keiger Direct Connection, a monthly printed newsletter
March 1, 2010
Keiger Direct introduces a monthly printed newsletter, Keiger Direct Connection. Connection features the latest news and trends in the printing industry, written by the Digital Printing Professionals.
If you would like to join our mailing list, please click here to subscribe and here to view our
Newsletter Archives page.
"I Thought You Were Dead!" - Print vs. Social Media
February 11, 2010
The American Advertising Federation of Greenville (AAF) has released a video spoof on the Mac vs. PC commercials - Social Media vs. Print. Click to watch "I Thought You Were Dead!" Very funny!
To view other humorous videos on the printing industry, check out our Videos page.
PODi Case Study Released on Salem College Shines Campaign
February 4, 2010
PODi, the Digital Printing Initiative, announced today that Keiger Direct's case study, detailing the exceptional work done for Salem College, has been accepted for inclusion in the PODi Digital Print Case Study Database, the world’s largest collection of outstanding digital print case studies. Selection for this compilation is based on a project's marketing & print innovation, and its superior results.
Salem College's admissions department needed a way to increase interest in the college and future enrollment, while reducing the budget by 20 percent. Working with the project designer, Carrie Leigh Dickey, we developed a solution that would get prospective students to learn about Salem College and provide information about themselves for future college marketing efforts. The campaign used multiple media types including postcards, brochures, personalized URLs (PURLs), YouTube video, and email. To learn more about this campaign and its success, view the links below.
[ View PODi Case Study ]
[ View Salem Shines 2009 Campaign ]
Keiger Cooking 2010 - On Sale Now!
January 17, 2010
Our 2010 cookbook is now for sale! With over 225 delicious recipes, Keiger Cooking 2010 features all of the best from the kitchens of the Keiger Family. Each recipe includes illustrations from our designer, Deborah Wentworth, making this cookbook truly one-of-a-kind. The book is wire-o bound and features a tab system that makes it easy to flip through sections. There's everything from appetizers to desserts and breads. There's also a "non-food" section on how to make home-made play dough and stain remover.
Keiger Cooking 2010 would make a great Mother's Day, house-warming or office gift. Click here to see a few recipes from our book and view the entire index. Your mouth will be watering when you finish reading all the tasty recipes available.
A few words from Keiger -
The strength of our company lies in the integration of our products and services. We offer each customer a design-to-distribution program that manages every stage of a project from start to finish. No matter what the job requires, from printing to marketing services, database management to web development, our customers don’t have to be the experts – because we are.
