Keiger Graphic Communications
Are your customers getting the right message when they receive something from you?
We can help you put together the right marketing materials to put the finishing touch on jobs you send your customers. Whether that's simple envelopes and letterheads or maybe stickers that have your logo that can be put on your boxes. Remember, the longer your name is visible to your customer the more likely they are to become a repeat customer.
How Paper Is Made
Have you ever wondered how paper is made? Going from the tree, to paper used to print on, to recycling, and how the industry sustains forests. Here's an infograph that shows the process that paper goes through from beginning to end including some interesting facts along its route through life. Click the image to the left to view a larger image or click here to download a PDF of it. Thanks to Two Sides North America for providing such cool information and busting myths about paper.
Still want to know more?
Paper has a rich history going back about 2,000 years where the Chinese used cloth sheets. Learn more about the history of paper from Paper Recycles here.
The use of paper to mass-produce printed materials started with the "Gutenberg Revolution" and the first mass-production of the Bible. Read our article on the Gutenberg Printing Press to learn more.
What is a Print-Ready File
Currently a Print-Ready file is a file that has all the specifications necessary to produce high-resolution printed output, without requiring any additional alteration or intervention. In other words, a commercial printer, like Keiger, can use the file “as submitted” to successfully create the desired print materials.
Common factors that prevent a layout file from being Print-Ready include:
- Document sized improperly.
- Colors set to RGB instead of CMYK.
- Spot colors not properly defined.
- Not allowing ample margins (putting information or borders closer than 1/4” from any trimmed edge).
- Resolution not high enough (should be minimum 150 dpi, suggested 300 dpi at 100% size).
- Bleeds not set up correctly (artwork should extend at least 1/8” past crop marks).
- Crop marks missing or incorrectly placed.
- Missing fonts or images.
- Poor contrast between text and background.
- Spelling and grammar errors.
The File Type is also Important:
The type of file you submit is also an important factor in determining whether a commercial printer can successfully print your layout. For example, high-resolution Adobe PDF files are universally accepted (and preferred) by commercial printers. Layout files created with other Adobe products — such as InDesign, Illustrator, or Photoshop — also have widespread acceptance. Common accepted file extensions: .ai, .eps, .indd, .jpg, .jpeg, .pdf, .psd, and .tif.
Conversely, files created with Microsoft programs — such as Word, Publisher, or PowerPoint — often require some intervention and conversion to make them Print-Ready. The same holds true for many other popular software programs, especially “non-professional” versions of desktop publishing packages. The file may output to your desktop printer just fine, but these types of software are rarely well-suited for output on a commercial printing press.
Conclusion and Helpful Tips:
Print-Ready files can be given to a commercial printer, like Keiger, and we can immediately print the file. If you are perplexed or in doubt whether it's Print-Ready or an acceptable file type, check with us beforehand. Just because a file type isn't Print-Ready doesn't mean it's unacceptable. It only means that additional work “may” need to be done to the file to make it work in a commercial printing environment.
Keiger Graphic Communications has been in the printing industry for 75 years. If you need a commercial printer to professionally print your job, Print-Ready or not, feel free to contact us or submit your files via our eCommerce Site. Either way, we hope you found this information helpful and if you have questions, let us know.
How to Package Adobe InDesign Files
Have you ever had a need to send an Adobe InDesign file but were unsure of how to include all the necessary files. Don't worry, you aren't alone, this is a common problem. InDesign files have become complex and you need to include not just the InDesign file, but also the fonts, images, and other files.
To help anyone who works with InDesign, we've written a how to article that walks you through the steps of using InDesign's Packaging Utility, compressing the files, and submitting the files. The result is a nicely wrapped package that includes all the necessary files for your InDesign document that a printer, like us, would need.
We hope you enjoy this how to and if there are others that you would like to see in the future, let us know.
How to Package Adobe InDesign Files
Reproduction of Original Gutenberg Printing Press
This is a reproduction of the Gutenberg Printing Press that is in the Creation Museum in Petersburg, Kentucky. You might wonder why this printing press is on display in the Creation Museum. The Gutenberg Press was used to print the Gutenberg Bible, and is part of the exhibit showing the history of the Bible. The Gutenberg Bible is the first major book printed using mass-produced movable metal type in Europe. It marked the start of the "Gutenberg Revolution" and the age of the printed book in the West.
Widely praised for its high aesthetic and artistic qualities, the Gutenberg Bible was printed by Johannes Gutenberg in the 1450s in present-day Mainz, Germany. Since its publication, 49 copies have survived, and they are considered among the most valuable books in the world even though no complete copy has been sold since 1978.
The Bible was not Gutenberg's first work, but was arguably his most important work. It is not known exactly how long the Bible took to print. Preparation of the Bible probably began soon after 1450, and the first finished copies were available in 1454 or 1455.
OUT & ABOUT in Winston-Salem
Since 1997, Dress for Success has been empowering women to achieve economic independence. Each year a Success Luncheon is held to recap the successes of the past year and to share plans for the upcoming year.
Keiger Graphic Communications and Piedmont Federal Savings Bank had the pleasure of being the Presenting Sponsors at the 2017 Success Luncheon on Wednesday, July 27th at the BB&T Ballpark. Some of the guests included referral agencies, clothing donors, financial donors and people who were learning about Dress for Success for the first time.
Click here to read the full article.
Going Paperless May Not Be Greener
New Two Sides campaign takes closer look at corporate greenwashing.
Is going paperless really making a dent in the sustainability movement? It's a question Two Sides North America is taking a closer look at with a recently produced engaging infographic aimed at exposing corporate greenwashing.
The piece explores misleading environmental slogans such as, "Go green — Go paperless" and works to bust key myths about switching from paper to digital. The infographic spotlights key facts, including:
- U.S. forests grew by 5,800 NFL football fields per day between 2007 and 2012 due to sustainable forestry practices
- 91 percent of U.S. consumers surveyed agree that print and paper can be a sustainable way to communicate when responsibly produced, used and recycled
- Paper is one of the most recycled products in North America with recovery rates of 66 percent and higher
- Electronic communications have a significant and growing environmental footprint that cannot be ignored by corporations
- 85 percent of U.S. consumers surveyed agree that "go green — go paperless" claims are designed to save costs
"The objective of the infographic is to make people realize that most environmental claims related to going paperless are based on marketing and cost reduction tactics, rather than verifiable and specific scientific facts — a requirement of the Green Guides published by the U.S. Federal Trade Commission," says Phil Riebel, president of Two Sides. "As a result, over 170 leading corporations across the globe, including many of the Fortune 100, have removed such claims due to our anti-greenwash campaign which has been running since early 2012."
Click on the infograph to see the full size. This article reprinted with permission from Canvas Buyer's Guide. The infograph provided by Two Sides North America.
A few words from Keiger -
The strength of our company lies in the integration of our products and services. We offer each customer a design-to-distribution program that manages every stage of a project from start to finish. No matter what the job requires, from printing to marketing services, database management to web development, our customers don’t have to be the experts – because we are.