Watch: Salem College Testimonial on Digital Viewbook App
Six years ago the Salem College Admission's office realized that the traditional way of recruiting students to campus needed to evolve to keep up with the tech-savvy, social media driven, smartphone-using students of today. With the help of Salem alumna and cross-media designer Carrie Leigh Dickey, Keiger was able to implement a cross-media campaign to better suit the needs and interests of the current generation. Since the first cross-media campaign was launched for the admission's office in 2009, Salem's enrollment numbers have continued to rise producing some of the highest enrollment numbers to be seen in years.
In order to keep up with the ever-changing technology and to forge into something that Salem had not yet tried, Keiger called upon its partners of TouchPoint Alliance (TPA). TPA consists of a group of industry leaders who all work together to bring higher levels of sophisticated marketing and personalized content to its clients; results that would be hard for one company to achieve on its own. With the help of TPA partner, iMirus, Keiger was able to add a Digital Viewbook App to Salem's cross-media campaign, helping to not only increase visibility among their preferred demographic, but also creating something exciting for Salem to share.
To view The Salem App, go to http://TheSalemApp.com to download.
Watch: The History of Keiger's Logo
The Keiger family has been in the printing industry for 70 years. It started back in 1943 when C. Ira (Pete) Keiger purchased the Indera Mills inplant print shop and renamed it to Old Town Print Shop. The 4thgeneration of family is now working in the business. Keiger Printing has changed its name to Keiger Graphic Communications to better express all of its capabilities. So we thought we'd show you where we came from and how our logo and name have morphed over the past 70 years.
Go to http://youtube.com/user/keigerinc to view this video and subscribe to our YouTube channel
A few words from Keiger -
The strength of our company lies in the integration of our products and services. We offer each customer a design-to-distribution program that manages every stage of a project from start to finish. No matter what the job requires, from printing to marketing services, database management to web development, our customers don’t have to be the experts – because we are.