Watch: The History of Keiger's Logo
The Keiger family has been in the printing industry for 70 years. It started back in 1943 when C. Ira (Pete) Keiger purchased the Indera Mills inplant print shop and renamed it to Old Town Print Shop. The 4thgeneration of family is now working in the business. Keiger Printing has changed its name to Keiger Graphic Communications to better express all of its capabilities. So we thought we'd show you where we came from and how our logo and name have morphed over the past 70 years.
Go to http://youtube.com/user/keigerinc to view this video and subscribe to our YouTube channel.
Xerox XMPie® Sports Marketing Case Study:
Season Ticket Booklets for The Winston-Salem Dash
The Winston-Salem Dash minor league baseball team was gearing up in 2010 to move into a newly built, state-of-the-art stadium in North Carolina. Along with the move, the team's owners sought to re-energize the Dash's marketing and game experience to be more fun and personal. One step was hiring Keiger Graphic Communications in 2009 as its official printer. By 2011, Keiger recognized an opportunity to improve the Dash's season ticket booklets, which were printed by another vendor using a relatively standard personalization template, and was awarded season-ticket production for the 2012 season.
Some 322 variables were defined for personalization, covering seat location, game date and time, opponent, a barcode identifying the ticket owner, one of 20 "feature" photos - selected for occasions, such as fireworks night, or randomly - and an advertisement on the back. The new season tickets look better, are easier to read, and include new features that have boosted customer satisfaction. Dash can now track usage and bring in more revenue through special offers and advertisements on the tickets.
Signatures by Keiger: your personalized stationery store
Creative Communication Solutions!
Signatures by Keiger is your Online Personalized Stationery store. Just insert a name, your text and/or your photos into one of our original designs and create your very own personal message for a lasting impression!
Place Your Order Today: signaturesbykeiger.com
A few words from Keiger -
The strength of our company lies in the integration of our products and services. We offer each customer a design-to-distribution program that manages every stage of a project from start to finish. No matter what the job requires, from printing to marketing services, database management to web development, our customers don’t have to be the experts – because we are.