Keiger Graphic Communications

Keiger Graphic Communications, graphic communications and printing company in Winston-Salem, North Carolina

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Questions


Production

  1. Why do you need copies of fonts and pictures when printing my file?
  2. Why does it cost more to run 100 copies on the offset press than it does on the digital press?
  3. How do I make high-quality PDF's that are ready for print jobs?
  4. What is the difference between a tiff file and a jpeg file and which is better to use when printing a job?
  5. How do I send my files to you?
  6. What's the difference between offset and digital printing?

Images and Color

  1. What's Keiger's "default" CMYK color space? How about for RGB?
  2. What's the difference between a "color-corrected" scan and a "raw" scan?
  3. What's better: an RGB scan or a CMYK scan?
  4. What does it mean when it is said that an image is "low resolution"?
  5. Why can't I get a perfect spot match when printing digitally?
  6. What are PMS colors?
  7. What is the difference between spot and process colors?
  8. Why does my logo need to be a vector file?
  9. What is the difference between raster and vector graphics?

Personalization

  1. What is variable data?
  2. What is a personalized URL?

Answers


Production

  1. Why do you need copies of fonts and pictures when printing my file?
    In the event we need to make any edits, it is best if we have your native files on hand. You should always include layered image files, PDF, document files and fonts.
  2. Why does it cost more to run 100 copies on the offset press than it does on the digital press?
    Offset printing has more overhead involved than digital printing. More time, materials and labor costs are used in printing offset than with digital printing. It is not very likely at all that 100 copies would be printed offset. Digital printing is a direct process (much like printing a file to your desktop printer) where the files are sent directly to the printer.
  3. How do I make high-quality PDF's that are ready for print jobs?
    Click the following to view an online article on how to create quality PDF's: "Start Smart: Create Quality PDF's"
  4. What is the difference between a tiff file and a jpeg file and which is better to use when printing a job?
    Jpeg/Jpg's use a lossy compression scheme that tosses out little bits of data each time the file is edited and saved. This is not ideal when high quality reproduction is desired; jpeg's are commonly used when displaying images online. Although jpeg is the format digital cameras save the images as, they need to be converted to tiff/tif's (or some other lossless format) before editing.
  5. How do I send my files to you?
    The best way to send us your files is to use our eCommerce site to upload your files. However, you can also burn a disk with all the files, fonts and images. If the files are small enough they can be emailed; however, this option is not recommended in most cases.
  6. What's the difference between offset and digital printing?
    Offset printing is where the inked image is transferred from a plate to a rubber blanket, then to the printing surface. Digital printing is the reproduction of digital images on a physical surface. It is a direct process, much like printing a file to your desktop printer, where the files are sent directly to the printer. With the Xerox iGen4 Digital Production Press we can calibrate to print to the same GRACoL settings as for an offset press. In fact, it is hard to discern a difference in color between offset and digitally printed pieces.

Images and Color

  1. What's Keiger's "default" CMYK color space? How about for RGB?
    Unless we're instructed to do otherwise, we use SWOP for CMYK images and AdobeRGB for RGB images. If you're placing the scans on the Internet, we can provide sRGB scans as well.
  2. What's the difference between a "color-corrected" scan and a "raw" scan?
    Raw scans are delivered directly from the scanner, without any manipulation or enhancement. Raw scans are less expensive, but may require you to do a little of your own tweaking. Color-corrected scans come optimized and enhanced according to your specifications.
  3. What's better: an RGB scan or a CMYK scan?
    That really depends on what the image is going to be used for (web, print, cross-media) and your level of expertise. If the scan will only be printed on a conventional press, we recommend that you choose CMYK scans. If you prefer to make your own color separations, you should chose AdobeRGB files. If we are furnishing scans, we can pretty much give them to you any way you like.
  4. What does it mean when it is said that an image is "low resolution"?
    A low resolution image contains a lower number of dots or lines per inch. The print quality of a low resolution image is less than that of a high resolution image, as it lacks sharpness and fine detail.
  5. Why can't I get a perfect spot match when printing digitally?
    Unlike traditional offset printing where a specific color can be printed by itself, digital printing uses the process colors to achieve the printed image.
  6. What are PMS colors?
    PMS (Pantone Match System) colors are a specific brand of spot colors, consisting of over 1,000 different colors. Other brands include TOYO, DIC, and ANPA.
  7. What is the difference between spot and process colors?
    A spot color is a specially mixed ink used in printing. Spot color inks come in a rainbow of colors, including some specialty inks such as metallic and flourescent. Unlike CMYK or process color which creates colors by laying down layers of just 4 specific inks (cyan, magenta, yellow and black), spot colors are pre-mixed and you use one ink for each color in the publication.
  8. Why does my logo need to be a vector file?
    Logos need to be vector because they can be resized and edited without losing quality. See explanation of the difference between a vector and raster file above.
  9. What is the difference between raster and vector graphics?
    A bitmap or raster graphic is composed of pixels (picture element) in a grid. Each pixel or "bit" contains color information for the image. Bitmap graphics formats have a fixed resolution which means that resizing a bitmap graphic can result in distortion and jagged edges. Jpg and Tif files are raster images.
    Vector graphics are a resolution-independent, scalable format composed of individual objects (curves) made up of mathematical calculations. Vector images can be resized easily without loss of quality making them an ideal format for initial design of logos and illustrations that to be used at multiple sizes.

Personalization

  1. What is variable data?
    Variable data (VDP) is a method used to personalize and customize print for each indiviual receiving the piece. VDP is printed digitally where each and every piece is completely unique and targeted toward its recipient based on known preferences/data about the individual. Keiger Direct, a division of Keiger Printing Company, handles variable data print jobs.
  2. What is a personalized URL?
    A personalized URL is a personalized website used for marketing and data collection which can be used in future marketing campaigns. The site usually greets the visitor by name and presents them with products, services and information based on a database of preferences. The site can be an on-going campaign that changes depending on the data collected from the visitor or the site can be used as a one-time marketing announcement for registration purposes. A personalized URL consists of two parts: the first and last name of the recipient and a campaign specific domain name, e.g., JohnSample.domain.com. The Keiger Direct personalized URL system is part of LYNX•Web.
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