Glossary of Terms
Like any industry, ours uses a variety of terms. If you want to find out what they mean, you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.
- A layout or dummy that is carefully drawn or proofed to size showing all elements in correct size and position. Rendering to present a close approximation of the finished printed piece.
- A preliminary sketch or mock-up of a design. It is also called a composite.
- A proof that includes all the text, images and artwork as they will appear on the final printed piece.