Glossary of Terms


Like any industry, ours uses a variety of terms. If you want to find out what they mean, you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.

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Digital Asset Management

A computer software and/or hardware system which archives, tracks and manages digital page elements (including but not limited to text, graphic, and photo images, pages, templates, line art, logos, finished layouts, PDFs, and more recently, video and audio clips). Digital Asset Management systems allow users to quickly recall these elements for re-use in new jobs, saving the production time of recreating them. Though some would argue that a plain paper job jacket is a form of Digital Asset Management, in the last 10 years, Digital Asset Management has been referenced as a digital software and/or hardware solution.

  • Abbreviation: DAM

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