Glossary of Terms
Like any industry, ours uses a variety of terms. If you want to find out what they mean, you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.
One of the four process colors, CMYK, with M standing for magenta. Magenta is a predominately red color with some blue. Magenta, together with cyan and yellow, is also one of the three subtractive primary colors. Magenta is a color that is not a spectral color: that is to say, the hue cannot be generated by light of a single wavelength. A magenta hue can be witnessed by mixing equal amounts of red and blue light. As such, magenta is the complement of green: magenta pigments absorb green light.