Glossary of Terms
Like any industry, ours uses a variety of terms. If you want to find out what they mean, you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.
Typography (from the Greek words typos = form and grapho = write) is the art and technique of selecting and arranging type styles, point sizes, line lengths, line leading, character spacing and word spacing for typeset applications. These applications can be physical or digital. The two primary functions of typography are the presentation of text in a manner that is not only easy to read but also visually engaging. The latter function of typography may be expressed in two ways: through color and the atmosphere or feel of the printed material. Other typographic issues that a typographer involved with the traditional printing press might be interested in are: paper selection, ink choice, and the printing method. Typography is performed by typographers.