Glossary of Terms
Like any industry, ours uses a variety of terms. If you want to find out what they mean, you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.
The color of an ink or film due to light reflecting through it from the substrate. (e.g., The substrate may make the ink color appear lighter or darker, or offshade.).