Keiger Graphic Communications

Keiger Graphic Communications, graphic communications and printing company in Winston-Salem, North Carolina


Like any industry, ours uses a variety of terms. If you want to find out what they mean then you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.

Vacuum Frame

Also called a contact frame; used in the platemaking process to hold materials in tight contact during exposure.

Van Dyke

A quality control "proof" print produced on photographic paper from a negative. This is done prior to creating the lithographic printing plate, and provides customers with a way to check color registration, layout, etc. prior to printing. See also: blueline; brownprint; silverprint.

Variable Printing

A process often used to create personalized letters or billing statements where standard text and images are combined with changeable data unique to each recipient (e.g., name, address, etc.). A form of mass customization that uses a standard template into which unique data is inserted on a page by page basis.

Varnish

1. A solvent based resin coating applied to paper for appearance enhancement and durability. 2. A major ink ingredient. 3. A clear shiny ink used to add gloss to printed pieces. The primary component of the ink vehicle. Reference, vehicle.

Vector File

A digital file containing a vector image.
Alternative Term: Spline
See Also: Vector Graphics, Vectors

Vector Graphics

Vector graphics or geometric modeling is the use of geometrical primitives such as points, lines, curves, and polygons to represent images in computer graphics. It is used by contrast to the term raster graphics, which is the representation of images as a collection of pixels.
See Also: Raster Graphics, Vector File, Vectors

Vectors

A mathematical equation using x-y coordinates to describe an image and its position on a page. The vector image is typically created with an illustration application on a personal computer. The file is then fed as a PostScript or other page descriptor language to a raster image processor that translates the information into a format appropriate for the imagesetter output device.
See Also: Bitmap, Imagesetter, Line Art, Object-oriented, Page Description Language, PostScript, Raster Graphics, Raster Image Processor, Vector File, Vector Graphics

Vegetable Parchment

A paper with a high wet strength and grease resistance.

Vehicle

A combination of varnish, waxes, dryers etc., that contain the pigment of inks and control the flow, the drying and the adhesion of the pigments to the printed surface.

Vellum

1. A fine, smooth, off-white material used for printing. Originally produced from calfskin. 2. A finish of paper that is rough, bulky and has a degree of tooth.

Velour Paper

A term given to papers that are coated with an adhesive and then flock dusted.

Velox

An Eastman Kodak tradename for a photographic paper used for contact printing from a halftone negative. A Velox print eliminates the need for subsequent stripping or screening.

Verso

1. The opposite side (e.g., a page's back side, a book's back cover, etc.). See also: recto. 2. A term given to the left-hand or even-numbered pages of a book.

Vertical Justification

Adjusting the point size of text, or the vertical spacing between lines or elements of type, to fill a given vertical space.
See Also: Alignment, Justification

View File

A low resolution image displayed on a monitor or proof prior to creating the finished, high resolution print.

Vignette

Fade to white or small decorative design or illustration. A photo or illustration etc., in which the tones fade gradually away until they blend with the surface they are printed on. See also: degradee.

Vignetted Dots

Dots that gradually fade from edge to center.

Virgin Fiber

A material used to make paper that has not been recycled from previous paper or other materials.

Viscosity

A measure of a liquid's resistance to flowing. Used as a product specification for coatings, inks, glues, etc.

Visible Spectrum

All colors visible to the unaided human eye. See spectrum; white light.

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