Glossary of Terms
Like any industry, ours uses a variety of terms. If you want to find out what they mean, you are in the right place! Simply click on a letter to see its list of terms. If the term you are looking for isn't listed in our glossary feel free to contact us so that we may help you as well as add it to our list.
W — ‘Waffling’ to ‘Writing Paper’
A term given to the occurrence of plate deterioration of the image area during the printing process; usually occurs on long runs.
A red tone rather than a blue tone. Orange, red, and yellow are generally considered to be "warm" colors.
A black and gray watercolor with black line art which will be reproduced as a halftone.
An uneven or lighter density on a print's leading edge created when the printing plate has too much water. Other Term: water streaks.
The procedure of cleaning a particular ink from all of the printing elements (rollers, plate, ink fountain etc.) of a press.
A gloss created on paper by applying water to the paper web as it passes through rollers that "iron" and compress the paper fibers.
See: wash marks.
An ink that uses water as the drying agent rather than a solvent.
Artwork created by applying translucent water soluble paint or dyes to a paper substrate.
A highly absorbant paper.
See lithography (waterless).
A translucent mark or image that is pressed into fine paper during the papermaking process and which is visible when the paper is held up to a light.
A translucent logo that is embossed during the papermaking process while the paper slurry is on the dandy roll. Reference, dandy roll
Paper with wrinkled or wavy edges caused by water damage.
A machine that melts and applies a thin coating of adhesive wax to a paper. Once often used to create camera ready artwork, this process has been largely replaced by computerized film, paper, or plate devices.
A roll of paper or other material that is fed by rollers through a printing or converting process. Used in web or rotary printing.
A tear in a web roll during the printing process.
A continuous band of substrate fed from a wound roll through an offset printing press.
A rotary press that prints on a continuous web, or ribbon, of paper fed from a roll and threaded through the press. See also: sheetfed press.
The term given to the tension or pull exerted by the web press on the web roll.
A printing press that uses a web, not cut sheets. See also: sheetfed.
1. An elegant, refined paper with minimum glare. 2. A soft paper that is thick and holds up well under embossing.
1. (Character) A description of typographic forms or variations (e.g., light, regular, bold, extra bold). 2. See: basis weight.
An individual etched gravure pit.
Printing on ink that is still wet with a second or different color. See also: trapping.
A measure of a material's resistance to rubbing while it is wet. See: abrasion resistance.
A measure of a wet paper's resistance to pulling or bursting.
Overlapping an ink that is still wet with a second or different color. See also: trapping.
See wet trapping.
A water and tear resistant paper that when wet retains a minimum of 15% of it's dry tensil strength.
A screen printing term referring to placing ink in the screen and distributing it evenly with the squeegee in preparation for production.
What You See Is What You Get
Used when a computer application shows an image's position, size, elements, etc. on screen as it will be printed.
A combination of all the color wave lengths. A color visually equivalent to natural sunlight. See also: white light.
Natural sunlight or light created by combining equal portions of each light wavelength from 400 to 700 nm. See spectrum; visible spectrum.
That part of an image that is free of text or images.
A word, partial word or short line of text at the end of a paragraph, or a single line of text at the top of a page. See also: bad break; orphan.
Wipe On Plate
A plate on which is wiped a light sensitive coating by a coating device; usually the first step in this type of platemaking.
That side of the paper which lies on the wire screen side of the papermaking machine.
To fasten together sheets, signatures, or sections with wire staples. 3 methods... saddle stitching, side stitching, and stabbing.
A printing method that uses a carved wood block or surface as the printing plate. The non-image areas are carved away, and ink is applied to the remaining raised areas. Other Term: wood engraving.
See: wood cut.
Paper made without groundwood or mechanical pulp. Other Term: groundwood free.
Letters carved into blocks of wood. See also: wood cut.
A software application used to create text documents (e.g., Microsoft Word).
Word spacing in conventional typographic terms is the process of uniformly increasing or decreasing the space between words. Typographers often modify the default space setting in a font to facilitate legibility and copy fit, or for esthetic reasons.
- See Also: Alignment, Justification, Leading, Typography, Ascender, Descender, Arms, x-height, X-line
The process by which a computer application automatically moves a word to the next line down when the available line space for text has been used up. This occurs without the person using the application pressing the "return" key. This feature can also create problems for those printing someone else's file, since the words may also automatically "shift" when opened on a machine other than the one that created the document. As a result, some words may move to a location that is unacceptable to the original document's creator. This is why printers request all the image and font files together with a document, or, as an alternative, a PostScript or PDF file.
World Wide Web
The World Wide Web is an information space in which the items of interest, referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URIs). The term is often mistakenly used as a synonym for the Internet, but the Web is actually a service that operates over the Internet.
Abbreviation: WWW, W3, Web
A smooth paper made on finely textured wire that gives the paper a gentle patterned finish.
The unevenly dried surface of printed inks.
Another name for bond paper.