Keiger Wins 2007 PIXI Award
September 9, 2007
Chicago, IL - Keiger Printing Company, Inc. used its Xerox iGen3® Digital Production Press to create a stunning sample book that showed off its capabilities and drew in new business. It impressed the judges of Xerox Corporation's (NYSE: XRX) 2007 Printing Innovation with Xerox Imaging Awards, who named the book "Best of Show."
The PIXI competition recognizes innovation and excellence in digital printing applications. This year marked the first time Xerox held one worldwide contest with close to 500 entries from around the globe that were independently judged by an international panel. Xerox Premier Partner, Keiger Printing Company, a commercial printing company in Winston-Salem, N.C., won for its "Digital Imaging Sample Book" submission. The book was designed by Keiger's creative director, Deborah Wentworth, to increase awareness of the Xerox iGen3's ability to run a variety of paper stocks, finishes and colors.
Keiger Printing's winning sample book did more than just demonstrate the capabilities of the iGen3 press; it generated ideas for the company's clients, increasing the number of requests for innovative digital print jobs. Using a variety of paper stocks and finishes, the book exhibits the vast number of options available above and beyond smooth white paper.
"With this marketing piece, the media became an element of design, dispelling doubts about any perceived limitations of what can be done on a digital press," said Louis Crockett, president, Keiger Printing. "The iGen3 press has truly broadened our digital capabilities. Our self-promotion collateral has proven to be a great marketing tool not only for us, but also for our business partners."
Keiger Printing is a fourth generation family business that was founded in 1943. Keiger expanded into direct digital printing in 1994. Keiger's direct marketing division, Keiger Direct, is responsible for producing personalized printing, personalized websites and cross media campaigns as well as developing web-to-print portals and branded print procurement websites.
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