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Keiger Direct's Case Study Included in PODI's Prestigious 2010 Collection of Digital Print Success Stories


February 8, 2010

Keiger Direct announced today that their case study, detailing the exceptional work done for Salem College, has been accepted for inclusion in the PODi Digital Print Case Study Database, the world's largest collection of outstanding digital print case studies. Selection for this compilation is based on a project's marketing & print innovation, and its superior results.


PODi, the Digital Printing Initiative, accepts submissions annually for its collection from print and marketing service providers from around the world. Says Rab Govil, President of Caslon, a PODi Affiliate, "It's an honor to be chosen – we look for the best the industry has to offer. We're happy to be able to share Keiger Direct's great story with our audience. It's a superb example of using digital print to drive improved marketing effectiveness."


Salem College's admissions department needed a way to increase interest in the college and future enrollment, while reducing the budget by 20 percent. Working with direct marketing specialist Keiger Direct, they developed a solution that would get prospective students to learn about Salem College and provide information about themselves for future college marketing efforts. The campaign used multiple media types including postcards, brochures, personalized URLs (PURLs), YouTube video, and email.


Kathy Barnes, Associate Dean of Admissions at Salem College, said, "I was very pleased with the seamlessness of the campaign – from postal to email to the connection to our video...The Salem Shine search campaign exceeded our expectations in many ways. The results were wonderful and the seamlessness of the mixed-media campaign was impressive. Keiger is always professional, ready to please and on the cutting edge of where the market-place is heading."


Work on the Salem 2010 Search Campaign has already begun, set to go live in the beginning of February. Both the Keiger and Salem teams are excited to see how the campaign is received this year.


PODi's Digital Print Case Study Database contains over 400 exceptional digital print success stories and is the only compilation of its kind for the digital print marketplace. Access is free to PODi members. More information about PODi membership and benefits can be found at www.podi.org.


Valarie Floyd is the Director of Keiger Direct and Leslie Berry is Project Manager.


For more information about Keiger Direct contact Valarie Floyd at 336-760-0099.


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About Keiger Direct
Keiger Direct (www.keigerdirect.com) is the integrated marketing solutions provider and sister company to Keiger Printing Company (www.keiger.com). We are located in Winston-Salem, North Carolina. We create and manage personalized marketing programs utilizing today's latest digital technology by communicating with the customer on a relevant level.

About PODi
PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, Pitney Bowes and Xerox. The organization's goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.


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For more information contact:
Louis Crockett
President
(336) 760-0099
ljcrockett@keiger.com
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