Keiger Direct Repeat Winners at 2010 Xerox Best-of-the-Best Contest
May 24, 2010
With two winning entries and an honorable mention, at last year's Xerox Best-of-the-Best Awards, Keiger keeps rolling out award winning products with two more wins this year!
The goal of the Xerox Best-of-the-Best Contest was "to search out and recognize today's most innovative, results – generating applications being produced with Xerox digital production technology." Entries were judged not only on conceptual creativity and aesthetic beauty, but on how well they offered a practical solution to a real-world business challenge.
The awards Keiger Direct brought home are:
- Winner in the Direct Marketing category: Keiger Direct's work for marketing agency WilsonMcGuire Creative's Pinehurst Academy campaign, a personalized cross-media campaign directed at potential golf school attendees. It incorporated mailers, brochures, personalized URLs and video. The campaign was orchestrated by LYNX•Unlimited, Keiger Direct's cross-media marketing service.
- Winner in the Collateral category: Keiger Direct's brochure for REALTOR® Sherri Buxton, designed by freelancer Carrie Leigh Dickey. Using Keiger Direct's web-to-print program, Direct on Demand, an online stationery store was created for Sherri's open house brochures. With all text and images completely customizable, Sherri and her assistant Sarah, are able to create stunning one-of-a-kind brochures for each property they show.
We are extremely pleased to once again be recognized by Xerox as a company pushing the boundaries of digital printing technology, workflow solutions, and cross-media marketing. Our biggest satisfaction, however, comes from knowing that we have served our customer's needs well and continue to be problem-solvers with complete confidence in the resources and support we provide.