Keiger - Xerox Best-of-the-Best Winners x 2!
September 12, 2011
In this year's Xerox Best-of-the-Best Award Contest, both Keiger Direct and Keiger Printing took home honors.
Keiger Direct: Digital Trailblazer Winner!
Keiger Direct won the Digital Trailblazer award - a new category this year - for their Salem Shines 2011 campaign. The "Digital Trailblazer" was awarded to the applicant with the most innovative and effective use of emerging technologies. Salem College was able to boost enrollment by 11% through their ongoing cross-media campaign. This year Keiger Direct and Salem's freelance designer, Carrie Leigh Dickey, created a new spin to the old campaign with separate tracks for sophomores and juniors. This was accomplished by integrating email, social media, QR codes, photo slideshows and videos into the prospective student's PURLs and following up responses with personalized brochures.
Keiger Printing: Best-of-the-Best Collateral Category
Keiger Printing won a Best-of-the-Best Award in the Collateral Category for their digital short-run solution for Chemcraft's Trends brochure. Chemcraft, a brand of AkzoNobel, needed brochures that not only matched their actual stain samples, but were also needed on a very tight deadline for an out-of-state meeting. Keiger took on the challenge and presented a solution for Chemcraft that involved the use of our Xerox iGen4 digital press and its short-run high end printing capabilities.