Restriction on Direct Mail
September 20, 2007The following is an excerpt from imPRINT, the weekly legislative update from the Printing Industries of America (PIA):
PIA/GATF members should be on alert! A new threat has emerged in the form of www.greendimes.org, an organization advocating a federal "National Do Not Mail" registry to legally prohibit companies and organizations from sending unsolicited mail. The organization, led by entrepreneur CEO Pankaj Shah whose bio claims he "hopes to change the world a little bit at a time," is well-funded and has on its Board of Directors high-tech and recording industry executives. It is employing aggressive tactics, such as paying grassroots volunteers $5 for every person they refer to the site's "Junk Mail Reduction Kit" and maintaining an online petition to Congress that claims to have generated over 8,000 signatures. To combat this group and organizations with similar goals (i.e., New American Dream), PIA and its "Mail Moves America" colleagues hosted a Congressional staff briefing on the issue earlier in the year and was represented this summer at the American Legislative Exchange Council (ALEC) and National Conference of State Legislatures (NCSL) this summer. Both ALEC and NCSL are influential bodies affecting legislation at the state level. Rest assured PIA and its affiliates are taking a proactive approach in this growing battle to restrict the flow of direct mail.
For more information on this subject, please visit the links below:
PIA/GATF Webpage: Restrictions on Direct Mail Issue
Summary of NC H 1699 ("Do Not Mail" bill)
imPRINT Newsletter Archive/Subscription