Going Paperless May Not Be Greener
New Two Sides campaign takes closer look at corporate greenwashing.
Is going paperless really making a dent in the sustainability movement? It's a question Two Sides North America is taking a closer look at with a recently produced engaging infographic aimed at exposing corporate greenwashing.
The piece explores misleading environmental slogans such as, "Go green — Go paperless" and works to bust key myths about switching from paper to digital. The infographic spotlights key facts, including:
- U.S. forests grew by 5,800 NFL football fields per day between 2007 and 2012 due to sustainable forestry practices
- 91 percent of U.S. consumers surveyed agree that print and paper can be a sustainable way to communicate when responsibly produced, used and recycled
- Paper is one of the most recycled products in North America with recovery rates of 66 percent and higher
- Electronic communications have a significant and growing environmental footprint that cannot be ignored by corporations
- 85 percent of U.S. consumers surveyed agree that "go green — go paperless" claims are designed to save costs
"The objective of the infographic is to make people realize that most environmental claims related to going paperless are based on marketing and cost reduction tactics, rather than verifiable and specific scientific facts — a requirement of the Green Guides published by the U.S. Federal Trade Commission," says Phil Riebel, president of Two Sides. "As a result, over 170 leading corporations across the globe, including many of the Fortune 100, have removed such claims due to our anti-greenwash campaign which has been running since early 2012."
Click on the infograph to see the full size. This article reprinted with permission from Canvas Buyer's Guide. The infograph provided by Two Sides North America.